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Title: SEO Content Specialist
Location: Houston, TX (Onsite)
Duration: 12+ month contract (potential to convert full time)
Work Requirements: , Holders or Authorized to Work in the US
SEO Content Specialist
Job Description:
Education:
- SEO training experience preferred
- High school diploma or equivalent required
- Bachelor's degree in relevant field of study or equivalent years of related work experience
Work Experiences:
- 2+ years of SEO-specific experience required
- 2+ years of long form content writing required
Skills:
- Curiosity with a desire to learn new things
- Not afraid to ask questions
- Knowledge of search engine algorithms and their effects on SERPs
- Experience developing and executing creative campaigns that encourage natural in-bound linking
- Demonstrated understanding of web analytics such as Google Analytics or Adobe Analytics and KPI's
- Familiarity with tools like Search Console, SEMRush, and Ahrefs.
- High attention to detail, excellent organization skills, and efficient problem solver
- Proficient in Excel or Google Sheets
- Utilization of HTML and CSS
Responsibilities:
- Write, proofread, and edit long form articles that will be published in our Expert Advice section of the website
- You'll work collaboratively with designers, developers, and digital marketing, and work closely with the broader marketing teams to complete your work
- Help develop and maintain our content calendar
- Prioritize tasks and manage deadlines in a fast-paced environment
- Preform keyword/topic research using tools like SEMRush to optimize content (articles, products pages, and category pages)
- Assist SEO team members on the execution of tactics and strategies
- Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives
- Perform competitive analysis and present findings in compelling ways
- Develop a thorough understanding of Academy policies, procedures, and safety rules
- Duties may change; team member may be required to perform other duties as assigned
Physical Requirements & Attendance
- Acceptable level of hearing and vision to perform job duties
- Adhere to company work hours, policies, procedures, and rules governing professional staff behavior