National Marketing Manager

ESSENTIAL FUNCTIONS:

Create, develop, and support overall marketing plan of the corporation

• Creates content for traditional, web, social, digital, and emerging communications platforms, which plays a key role in marketing for the overall business
• Responsible for the brand in the market
• Social Media management creating an inclusive presence in the market
• Work with online tools to create online presence within the roofing contractor arena
• Online management to include website management and product for purchase initiatives
• Management of online initiatives to identify trends and opportunities for future company growth
• Develops methods and strategies for assessing large amounts of data
• Examines and adhere to company marketing budgets
• Conducts research into competitive companies and the surrounding market
• Support research and analysis for acquisition or branch expansions
• Crafts web, print, and email experiences that optimize sales growth
• Study purchase trends of contractor base and target demographic
• Work with branch and sales management teams to create and implement local strategies to drive revenue and profitability
• Creates sales evaluation reports in relation to marketing initiatives to review ROI
• Suggests adjustments and revisions to promotional and marketing strategies to improve sales and profitability
• Serves as a consultant for company marketing/sales strategies
• Attends and participates in sales strategy meetings
• Responsible for creation, distribution and management of press release initiatives
• Leads informational sessions for staff to explain sales and marketing trends in the roofing market