Marketing Manager Senior Brand Manager FMCG

[Key Responsibilities]

• Develop and execute comprehensive marketing strategies for the Nutrition Division, ensuring alignment with overall business objectives and market dynamics.
• Lead cross-functional teams to launch new products and drive brand innovation initiatives, from concept development to commercialization.
• Manage the full marketing mix, including product positioning, pricing strategies, promotional activities, and distribution channels.
• Conduct in-depth market analysis, consumer insights research, and competitor assessments to identify growth opportunities and potential risks.
• Drive digital marketing initiatives, leveraging social media platforms, e-commerce channels, and data analytics to optimize brand visibility and engagement.