Senior Marketing Executive

Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand’s marketing departments

Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research

Customer Data Base:

Build, maintain and update good database (CRM) through consolidate information from shop floors

Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns

Advertising and Promotional Activities:

Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager

Communicate all required information about animation / visibility to the suppliers

Coordinate with advertising agencies and clients on media plans

Define the media and PR plan by briefing the advertising agency

Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines

Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner

Follow all relevant Division policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner

Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work

Follow up closely on the plans’ implementation, schedule and activities in all concerned markets

Handle the marketing plan forecast and the marketing plan orders

Handle translation of all the documents

Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe

Liaise with the different department (regional marketing team, Euro RSCG) to build the latter

Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases

Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase

Marketing and Promotional Plans

Meet and discuss with local suppliers for all marketing bookings and animations

Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)

Organise, attend events, and exhibitions

Participate in relevant projects and community activities as and when needed

Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager

Prepare monthly management report comparing the budget verses the stock

Prepare monthly updated report of expenses

Present the various marketing plans to the stores/ shop managers and ensure its proper implementation

Secure sponsorship to assist with the publicity and funding of marketing projects

Send the catalogues, new price lists and miscellaneous information to the customers

Splitting the media investments by product line and by media support to respect the brand’s media strategy and the total budget initially set by the Area Manager/ Department Manager

Work in coordination with commercial team and list objectives for main customers

What you’ll need to succeed

At least 4-5 years of experience in relevant role within the Luxury Fashion industry

Passionate about niche high luxury brands and social media savvy

Highly accountable and able to work autonomously confidently

Well connected with the Fashion industry in UAE and the GCC

Have your network and PR of the right audience and market for the brand

Have expertise in the GCC and Middle East region