Digital Marketing Specialist

- Ensure that the hotel & F&B digital platforms are optimised at all times with striking imagery and accurate content.
- Oversee and manage our 25hours -hotels website, F&B websites and third-party websites to maximise potential revenues and drive direct traffic 'down the funnel' and convert business.
- Work collaboratively with external agencies and partners to ensure maximum visibility of the hotel through META, SEA, PPC, SEO & other digital activities.
- Work collaboratively with social media agencies to ensure hotel adverts are optimised to the relevant market, activated and delivering a high-level of ROI per spend.
- Ensure third party websites such as Trip Advisor, Agoda, Kayak, Expedia and Booking are optimised at all times with striking imagery and accurate content.
- Monthly reporting using google analytics, monthly reports from agencies and other means to support monthly owner's review documents.
- Develop a GDPR compliant data-capture strategy to support the hotel's e-newsletter campaigns and grow database.