Marketing Administrator

• Conduct deep dive analysis on issues affecting tenant business performance and provide the Voice of the Seller as an input into product development and process improvement
• identify new opportunities for consumer features and conversion rate optimization to ensure overall growth of the platform
• Onboard tenants by uploading their product catalogue and existing data assets within our seller portal backend whilst educating the brand to be self-sufficient within a year
• Understand individual brand’s strategy and objectives for growth and provide a tailor-made plan to ensure retention and optimized conversion rates as well as drive footfall to the mall
• Develop systematic outreach campaigns to drive specific business needs
• Identify key business opportunities for the territory allocated to you and manage toward a growth plan
• Help draft and maintain the training manual and guidelines needed to be provided to tenants and carry out the training regularly to ensure self-service nature of tenants
• Become a thought leader in defining success criteria and understand business needs of all tenants in an ever-changing business environment
• Partner with all departments including content management, B2B COE, leasing, marketing and Product Management teams to align programs and initiatives to drive growth in existing tenant portfolio
• Act as a secondary account manager as and when needed
• Implement account management best practices and SOPs into the business development framework
• KPIs for onboarding will be set by your line manager however will be based on multiple brands in parallel and with a target to reduce the initial onboarding time
• Ensure each allocated brand in your portfolio is hitting their SLA’s to ensure the best consumer experience by carrying out monthly or periodic service reviews and provide status report back to management
• Cater for the business needs proactively on all fronts or as and when set by line management