Marketing Executive

Responsibilities:

• Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
• Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.
• Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
• Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.
• Track and stay on top of market trends.
• Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
• Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
• Analyze customer feedback, ratings, and reviews and share insights with the wider team.
• Provide input into pricing strategy.