CRM Marketer

• Propose new channels and capabilities to enable on the Marketing tool, given the Brands’ maturity
• Support in the logic set-up of the Marketing tool and its capabilities for all Beauty Franchises Brands
• Implement the Marketing Automation strategies for all Beauty Franchises Brands
• Assist in the definition of Customer Journeys for the different clusters of customers within each Brand
• Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines
• Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels