Manager

Responsibilities:

• Working with key stakeholders to identify, prioritize, and implement technology-enabled product improvements and features for Etisalat’s mobile app.

• Provides strategic advice in relation to product enhancement initiatives by analyzing user data, competitive analysis, internal and customer suggestions, as well as company and departmental goals

• Understands user behavior and works continuously to improve the mobile CX through A/B testing and multi-variant testing.

• Increases the adoption of Etisalat’s mobile app and improves customer engagement• Leads promotional campaigns from ideation to execution

• Manages marketing & communication roadmap on paid & non-paid channels