Marketing Manager

Responsibilities:

• Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year.

• Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.

• Optimize brand packaging design.

• Provide input into pricing strategy.

• Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.

• Track and stay on top of market trends.

• Establish and identify a brand guidebook for your brand.

• Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.

• Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.

• Analyze customer feedback, ratings, and reviews and share insights with the wider team.

• Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders.

• Lead/track your digital and OOH/mass media campaigns