Planning & Programming

responsibilities
• Provide local inputs to Prime Video leadership in relation to the development of the marketing roadmap, and collaborate on the implementation of marketing plans to meet business and customer objectives.
• Oversee the full marketing calendar, supporting how to bring brand and show campaigns to market.
• Monitor and track Prime Video leadership’s marketing spend across regions, campaigns and marketing channels in accordance with leadership directives.
• Work with multiple internal and external teams to drive alignment with local plans, including; support to content acquisition and original production, product, business development, research, external partners and agencies, finance and marketing.
• Provide regular progress reports to local teams and global senior leadership, up to VP level.
• Support the development and implementation of local marketing processes, taking global best practices and help to adopting them to the region.
• Monitor and track competitive programming and marketing strategies to provide regular updates on developments.