Business Analyst

Responsibilities:

• Understand the business challenges faced by Marketing team, derive actionable insights and concise recommendations
• Build the capabilities for how we integrate science/analytics in to marketing planning processes, build site strategy to drive highest return on marketing investment
• Leverage customer data to increase the efficiency of our marketing spend working closely with the channel teams on campaign optimization
• Design and conduct rigorous experiments on the effectiveness and efficiency of different marketing actions that will inform long term strategy
• Continually improve ongoing reporting and analysis processes, automating or simplifying self-service support for secondary datasets, updating existing metrics as well as create new metrics
• Educate, inform, and drive business decisions by connecting your analysis through the lens of financial performance
• Report results in a manner which is both statistically rigorous and compellingly relevant.
• Own the design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions
• Drive operational excellence for data ingestion, transformation and publication to ensure confidence in the metrics we publish.
• Recognize and adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
• Tune complex query performance using profiling tools and SQL
• Triage many possible courses of action in a high-ambiguity environment, making use of both quantitative analysis and business judgment