Marketing Administrator

• Onboard tenants by uploading their product catalogue and existing data assets within our seller portal backend whilst educating the brand to be self-sufficient within a year
• KPIs for onboarding will be set by your line manager however will be based on multiple brands in parallel and with a target to reduce the initial onboarding time
• Help draft and maintain the training manual and guidelines needed to be provided to tenants and carry out the training regularly to ensure self-service nature of tenants
• Understand individual brand’s strategy and objectives for growth and provide a tailor-made plan to ensure retention and optimized conversion rates as well as drive footfall to the mall

Job Requirements:
• Graduate / Post Graduate with specialization in communications, Marketing, social and digital marketing / media
• Minimum 3 years’ experience with top media agencies and practical use cases of Social Media, Google Analytics, Ad Words, email marketing, Search Engine Marketing (PPC), Search Engine Optimization, Web site Analytics, Affiliate Networks and standard industry practices
• Advanced understanding of ad-serving platforms, testing, buying online media and/or managing campaign budgets and have a proven track record with ad networks.
• Expert knowledge of campaign costs, response rates, and the ability to tailor placements to meet campaign objectives and goals