Digital Specialist Manager

Responsibilities:
• Manage relationship with key vendors to drive scalability of efforts and implementation consistency (e.g. Digital HQ, Tripadvisor etc.) and platform development oriented at better tracking/conversion
• Coordinate and ensure the development of tactical landing pages, testing and optimization of continent and regional campaigns with all specialists.
• Attends and participates in all relevant internal and external meetings.
• Assure that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Develop knowledge and work with vendors and agencies to improve turnaround and campaign execution.
• Support and guide hotels in developing hotel website modules and outlet sites for F&B Spa, Golf, weddings, where applicable.
• Execute all in-house campaign processes, including but not limited to campaign review, hotel billing, briefing, etc.
• Ensure Hotels online positioning is up to date and correct. (Yelp and Google business listings)
• Coordinate execution of online marketing efforts for regional campaigns with performance marketing & F&B teams.
• Manage the pull-through and activation of key corporate digital projects (e.g., new Marriott.com Hotel Web Sites, ERS, Corprate “e” services)
• Manage the timelines and onboarding of new hotel hotels across the continent in terms of contracting and all account set up with support of specialists.
• Work with Senior Manager and Area Director of Marketing, Digital & Loyalty to develop and deploy eMail marketing (METT, MEO’s etc.) campaigns for hotels considering hotel specific, Regional and global campaigns. Responsible for Landing Page creation, approval of offer copy and images.
• Support with defined project’s as outlined by the Senior Manager to ensure the overall performance of the team, its areas/markets and participating hotels.
• Ensure expert training and support to hotels by working with managers to elevate digital knowledge.
• Where appropriate, develop, support and implement new processes and track output to improve efficiency for the team.
• Informs, updates, and provides information to managers and co-workers in a timely manner.
• Responsible in launching digital marketing campaigns (Display, paid search, email, Social etc.) by working with Marriott approved agencies/vendors, PLUS etc.