صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيحالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني• Provide direction on the Digital strategy and creatives
• Build the Careem Plus central campaigns, new feature launch communications
• Run the year long marketing initiatives that will enable the business priorities across verticals & markets & channels
• Own & define the Careem Plus sub-brand positioning: differentiated value proposition, and sub-brand strategy
• Develop a communication calendar for key Careem Plus features as they are launched
• Optimize the customer funnel (discovery, conversion)
• Evolve and improve the performance of the comms, channels and product touch points driven by experiments and results
• Develop the marketing communication strategy addressing key gaps and growth opportunities in each market
• Drive the visual identity for properties within the mini apps, triggered comms like emails
• Define new growth levers on product touchpoints that require development (upsell touchpoints, referrals, service carousels etc.)
• Guide the Brand team on building the Careem Plus sub-brand guidelines (visual guidelines, value props messaging direction etc.)
• Provide guidance on the Customer segmentation strategy and integrating Careem Plus in the user journeys
• Lead the new city launches and build Go To Market plans: calendar, channels, targets, messages, creatives etc, guiding the local marketing team hand ons
دوام كامل
الإمداد والتموين / النقل والمواصلات / التخزين / مندوب التوصيل
التسويق / إدارة العلامة التجارية / بحوث السوق / التسويق الرقمي