Associate Data Analyst

- Work with stakeholders within the vertical/boat to identify opportunities for leveraging on each Brands' data to drive business solutions
- Communicate data requirements to the Group IT team, software developers, and/or the CRM Platform vendor
- Support in the implementation of the CRM platform and the development of its logics, and capabilities
- Conduct testing to evaluate data model quality, performance, data accuracy and outcomes
- Deploy a variety of machine learning techniques such as clustering, decision tree learning, etc. within the CRM platform
- Mine and create data products for Brands' that serve as key input in driving optimization and improvements in multiple areas
- Ensure database records accuracy by developing verification processes and analyzing the database for irregularities and normalizing as needed
- Asses the accuracy and efficiency of data sources and data gathering techniques