Marketing Manager

Responsibilities:
• Develop and execute BTL ,POS and marketing collateral in line with marketing objectives and ensure quality production of the same
• Assist the Division Marketing manager in developing and executing tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU
• Maintain coordination will all ATG stakeholders to ensure full awareness of forthcoming collections / styles and communication opportunities
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business
• Map competitors‘ activities vis a vis communication, pricing, packaging and planning in relation to allocated Al Tayer brand strategy
• Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager