Social Media Specialist

 Build and execute social media strategy through competitive research, platform determination,

benchmarking, messaging and audience identification.

 Write, develop, and strategize online content production and scheduling.

 Assist with crisis management, bad reviews, and negative news communications.

 Generate, edit, publish and share daily content (original text, images, video or HTML) that builds

meaningful connections and encourages community members to take action.

 Updates job knowledge by participating in educational opportunities; reading trade

publications.

 Accomplishes organization goals by accepting ownership for accomplishing new and different

requests; exploring opportunities to add value to job accomplishments.

 Set up and optimize college pages within each platform to increase the visibility of KCST’s social

content.

 Create editorial calendars and syndication schedules.

 Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.