Senior Digital Marketing Specialist

Key Requirements: As a Senior Digital Marketing Specialist at MessageFlow (Vercom Group), you will play a crucial role in enhancing our digital presence and contributing to our sales growth. Here are the key responsibilities you'll undertake: • Digital-First Marketing Strategy: Create, design, and implement a regional digital-first marketing strategy to support and drive sales goals generated from marketing efforts. • Collaboration with Sales Team: Maintain regular communication with the sales team to ensure alignment on marketing programs and performance metrics, fostering a strong synergy between the departments. • Digital Marketing Campaigns: Assist in creating, localizing, and executing digital marketing campaigns across various platforms, including social media, email marketing, and display advertising. • Audience Targeting: Work with the marketing automation platform and internal resources to segment and target audiences effectively, maximizing the impact of our marketing efforts. • Account-Based Marketing (ABM): Collaborate with the pre and post-sales teams to create highly tailored account-based marketing experiences for our Enterprise accounts, enhancing customer relationships and retention. • Demand Generation: Contribute to the creation and implementation of demand generation campaigns to generate leads and drive pipeline growth, ensuring a steady influx of potential customers. • Content Collaboration: Collaborate with content creators to develop compelling marketing materials, including whitepapers, case studies, and blog posts, to engage our target audience. • Lead Management: Monitor lead quality and collaborate with the sales team to ensure a smooth lead handoff, optimizing the conversion process. Required Skills and Qualifications: To excel in this role, you'll need the following skills and qualifications: • Fluency in English: Exceptional grammar and writing skills are a must for effective communication. • Marketing Experience: 2 to 3 years of prior marketing experience, preferably in a B2B SaaS or technology company, will be highly regarded. • Tool Proficiency: Proficiency in using marketing tools and platforms to execute campaigns and analyze results effectively. • Detail-Oriented: Strong attention to detail and organizational skills, coupled with creativity and project management abilities, are essential. • Collaborative Mindset: Ability to work collaboratively in a fast-paced, dynamic environment, ensuring alignment with cross-functional teams. • Digital Marketing Expertise: Experience in building digital marketing campaigns is a significant advantage.