Safety officer

The primary objective of the Senior PR Manager role is to contribute to bottom-line growth by enhancing brand visibility and driving positive brand reputation related results for Wakanow through strategic internal and external communications and promoting a positive perception of the brand among all stakeholders.

Build Wakanow s brand awareness and enhance visibility, positive image and reputation of Wakanow through PR and corporate communications

Develop and execute effective internal and external communications strategies for Wakanow.

Work with the leadership team and external agencies on the development of corporate press releases and position statements for both internal and external communications

Review and approve all content forms created by agency partners

Proactively work to find story telling opportunities that build Wakanow s brand relevance and tell stories in a variety of formats about people, products, sustainability and values behind the brand

Drive stakeholder-related PR activities for Wakanow s growing network of partners (planning, messaging, announcements, media relations and events)

Develop social media plans and manage social media channels

Write and edit all communication materials including blog posts, company website content, social media content, pitches, PR plans and related materials

Ensure continuous enhancement of content on the company website and ensure representation of up to date information on the internal web portals

Develop and manage relationships with the media and other key stakeholders

Develop and administer corporate social responsibility activities for the organization

Define key messages and prepare talking points, briefings and provide coaching to company spokes people as needed

Leverage analytics and reports to determine effectiveness and seek continual improvement of communication campaigns

Work closely with senior management in drafting the corporate social responsibility / sustainability framework

Conceptualize and implement fresh communication campaigns, partnerships and other news-driving initiatives to build and sustain buzz

Develop escalation protocols for managing communication crises should they arise

Assist in media outreach to leverage local community relations and social responsibility projects

Collaborate with various stakeholders to develop and execute a plan for expansion news and community relations when opening new stores

Requirements

Minimum Qualifications:

Corporate and consumer PR background, preferably with retail or sales experience.

A relevant bachelor s degree

Postgraduate degrees are not mandatory, but may also be beneficial

Experience with financial metrics, analytics and using data to inform marketing or product strategy

Project management certification is an added advantage

Knowledge, Skills, and Attributes:

Experience in developing marketing strategy in a consumer brand agency or strategic consulting firm

Self-motivated, well-connected , high judgement and creative communications professional

Previous experience working in a fast paced, dynamic organization with a track record of generating results

Experience in writing clear and impactful press releases

Experience in developing and executing brand campaigns

Extensive project management experience

Experience in analytical problem solving, quantitative analysis and communicating findings to senior management

Experience managing projects that involve internal stakeholders and external partners

Significant experience in corporate communications with strong media relations background covering business, sustainability and retail press and a track record of success in driving coverage across top tier media platforms ( broadcast, print, online, and non-traditional communications opportunities), managing large stakeholders and working with multiple stakeholders

Outstanding attention to detail, understanding of technology and ability to communicate complex topics effectively

Passionate about excellence in writing and verbal communications

An understanding of Wakanow s business and the retail industry