Marketing Manager

• Developing a pricing strategythat maximizes profits and market share but considers customersatisfaction.
• Identifying newcustomers.
• Supporting sales and leadgeneration efforts.
• Creating promotions withadvertising managers.
• Understanding anddeveloping budgets, including expenditures, research anddevelopment appropriations, return-on-investment and profit-lossprojections.
• Compiling lists describing ourorganization's offerings.
• Developingand managing advertising campaigns.
• Organizingcompany conferences, trade shows, and major events.
• Building brand awareness and positioning.
• Evaluating and maintaining a marketingstrategy.
• Directing, planning and coordinatingmarketing efforts.
• Communicating the marketingplan.
• Developing each marketing campaign fromstart to finish.
• Researching demand for theorganization's products and services.
• Evaluating competitors.
• Handlingsocial media, public relation efforts, and contentmarketing.