Marketing Manager

Responsibilities • Develop and implement an integrated range of marketing concepts and methodologies. Plan and develop marketing strategies consistent with the overall goals and objectives of the business. • Develop or assist in the development and implementation of policies and procedures consistent with those of the organization to ensure efficient and safe operation of the business. • Participate in development, implementation and maintenance of policies, objectives, short and longrange planning; develop and implement projects and programs to assist in accomplishment of established goals. • Direct, oversee, monitor and evaluate the activities of the marketing & communications department. • Development of new and existing customers and markets, review and implementation of pricing and products. • Analyze the market, including marketing strategy and execution. • Product development including working with Property Managers to ensure successful implementation for Residential and Commercial Brand Standards. • Present developmental opportunities to management for accurate review of costs, capital expenditure assessment and other pertinent data needed for new product / process decisionmaking. • Develop and manage advertising plan to include online, print, radio and/or TV from concept to delivery and inflight TV. • Develop and maintain Public Relations activity including agency activity and reporting of statistics. • Review and prioritize sponsorship opportunities to further the brand in a costeffective way. • Develop advertising campaigns for various media; filter and negotiate all medium to assure better reach and rates. • Responsible for all publicity, advertising, direct mailing, catalogs, exhibits, awards and other communications activities. • Represent the company at conferences, meetings, exhibits and other special events; promote new and existing programs and initiatives. • Provide market research and analysis; prepare researchbased reports and forecasts for senior management. • Develop and manage annual marketing operating budgets, and regularly monitor performance to budget parameters. • Design and oversee media production and printed promotional materials including catalogs, brochures, flyers and program & media guides. • Negotiate with vendors and contractors to coordinate media cost, placement and scheduling. Qualifications • Degree in Marketing or equivalent professional qualification • Proven experience in a Marketing Manager capacity • Strong record of academic success • Proven track record of delivering measurable results • Commercial awareness • Imaginative / customer oriented • Good product knowledge • Strong Communication skills • Ability to prioritize, delegate and multitask • Excellent organization and planning • Strong project management skills