Key Account Manager Modern Trade UAE
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Own and grow strategic modern trade key accounts in the UAE (Carrefour Lulu Spinneys) deliver sustainable NS market share andprofitability through best-in-class Joint Business Planning omnichannel execution and distributor orchestration. Act as single-point-ofaccount leadership translating shopper and EPOS insights into flawless execution. Coordination of UAE and Carrefour at Middle East
Level Key Outcomes (What Success Looks Like)
Net Sales and share growth ahead of market
Strong JBPs with clear value exchange
High-quality forecasts and disciplined S&OP inputs
Excellent OTIF availability and shelf execution
Trusted partner status with customers and distributors Core Responsibilities
Lead annual JBP and commercial negotiations (terms BDAs visibility activation)
Own 4P execution by account with clear ROI mindset
Translate EPOS shopper and market data into actions
Own forecast accuracy and demand shaping
Manage customer budgets and financial reconciliation
Drive flawless execution with distributor and S&CM teams Distributor & Cross-Functional Leadership
Orchestrate distributor execution against agreed plans
Work closely with Shopper Marketing Marketing Finance and Supply Chain
Actively manage risks (stock DIH delisting promo gaps) Store-Level & Execution Excellence
Ensure availability planogram compliance and promo execution
Track and act on competitive activity
Ensure weekly sell-out data quality and insights
Experience
36 years of Key Account Management experience in Modern Trade preferably within a multinational FMCG company
Experience managing distributors is preferred but not mandatory
Prior exposure to UAE Modern Trade retailers such as Carrefour and Lulu is strongly preferred
Proven experience in Joint Business Planning (JBP) and commercial negotiations
Experience in account management and/or category management is a plus
Skills
Fluent in English
Strong relationship and stakeholder management skills
Strong analytical and data interpretation skills (IMS EPOS Nielsen data)
Ability to drive value creation beyond price through category growth and shopper-focused initiatives
Tools & Systems
SAP
Nielsen
Experience with Dunnhumby is an advantage
For any queries reach out to Kartik Kulshrestha - Talent Acquisition Lead.
Required Experience:
IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
