E-commerce Merchandiser

E-commerce Merchandiser

Report Manager: Head of Omni

Job Type: Full time

Location: Dubai UAE

About us!

Al Boom Marine (ABM) established in 1987 has been at the forefront of the leisure lifestyle and sports retail industry across the GCC and MENA region for nearly four decades. From a single concept store ABM has evolved into a leading omni-channel retailer and distributor continuously adapting to changing consumer trends and market dynamics.

Today the company operates a diversified business spanning retail wholesale and e-commerce supported by a portfolio of world-class brands across its key divisions: Apparel Footwear & Accessories Cycling Consumer Electronics Optical and Sports.

Backed by deep market expertise strong retail execution capabilities and a commitment exceptional customer experience ABM has established itself as one of the regions most

respected retail organizations and a trusted partner for global brands seeking growth across the GCC and wider MENA region.

Purpose

Al Boom Marine (ABM) is looking for a passionate and detail-oriented E-commerce Merchandiser to join its growing Omni team. The role is responsible for driving online sales and conversion by delivering a best-in-class shopping experience across ABMs brand websites. The role owns end-to-end product setup on-site merchandising stock visibility and promotional execution ensuring the right products are presented to the right customer at the right time and in line with brand standards.

Responsibilities

On-site Merchandising & Website Optimisation

Merchandise category and collection pages (product sequencing featured SKUs sold-out management) based on sales stock depth and seasonal priorities.

Manage homepage banners landing pages and promotional content to drive engagement.

Configure and manage search discovery and recommendation tools (upsell cross-sell related products) in line with commercial objectives.

Ensure all content aligns with brand guidelines and visual standards.

Product Setup & Catalogue Management

Upload and maintain accurate product listings descriptions pricing imagery and attributes across the e-commerce platform (Shopify Plus).

Ensure timely go-live of new arrivals product launches price changes and stock updates.

Optimize product categorization collections tags and filters to improve browsing search and discovery.

Maintain catalogue hygiene resolve missing content broken listings out-of-stock visibility and data errors.

Promotions & Campaign Execution

Work with the marketing team and agencies to plan and execute promotions discounts and seasonal campaigns (e.g. Black Friday Ramadan Back to School).

Set up and QA promotional pricing discount codes and campaign pages ahead of launch.

Coordinate product placements and highlight key SKUs to maximise sales during campaigns.

Stock & Range Management

Work with buyers and logistics to monitor online stock availability aged inventory and sell-through.

Flag stock risks and opportunities (low cover on best-sellers slow movers) and recommend merchandising or promotional actions.

Performance Analysis & Reporting

Monitor product and category performance sales conversion sell-through and customer behavior using Google Analytics Shopify reports and e-commerce dashboards.

Prepare regular trading reports and provide actionable insights to improve merchandising pricing and range decisions.

Customer Experience

Monitor site navigation customer feedback and product reviews; identify and implement improvements.

Regularly QA the website across desktop and mobile to ensure a seamless customer journey.

Collaboration & Vendor Coordination

Partner with marketing design buying logistics and IT teams to ensure seamless execution of merchandising plans.

Support content development for product launches collections and brand stories.

Coordinate with external vendors and agencies and manage and process their invoices.

Key Performance Indicators

Online conversion rate and revenue by category

Sell-through and stock availability of key SKUs

Speed to live for new products (time from stock receipt to online)

Catalogue accuracy and content completeness

Campaign go-live accuracy and on-time delivery

Key Internal & External Interactions

Internal

• Buyers / Brand teams

• Marketing team

• Logistics / Warehouse

• IT

• Finance

External

• Performance marketing agency

• Technology / platform agency

• Content and photography vendors

• Marketplace partners

Position Specifications

Qualifications

Bachelors degree in Business Marketing Retail or a related field.

Experience

24 years experience in e-commerce merchandising preferably in retail fashion footwear or sports.

Hands-on experience with Shopify / Shopify Plus (or similar platforms such as Magento or WooCommerce); marketplace experience is an advantage.

Skills & Competencies

Strong commercial and analytical mindset; proficient in Excel and Google Analytics.

Excellent attention to detail and organisational skills with the ability to manage multiple launches and deadlines.

Good visual sense and understanding of the online customer journey.

Strong communication and collaboration skills.

Proactive highly motivated team player with a passion for sports and lifestyle retail.

Arabic language skills are an advantage.