Growth Architect
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Job Summary
Role Overview
The Growth Architect designs and runs systems that capture attention at scale keep that attention tightly aligned with the SellAnyCar business and convert it into measurable commercial outcomes. This is not a brand role and not a pure performance marketing role. It combines organic distribution paid media where justified content strategy and conversion architecture into one accountable function.
Core Responsibilities
Attention
Build and operate scalable attention engines across:
Social platforms
Content ecosystems
Search
Paid media where justified
Prioritize organic reach distribution mechanics and compounding growth loops over paid spend.
Use paid media selectively and surgically to:
Accelerate learning and scale proven narratives and channels
Develop deep platform-level understanding of algorithms formats hooks creative mechanics retention and sharing behavior
Continuously test iterate and compound attention loops across brands and markets.
Relevance
Ensure all content messaging and campaigns are directly tied to SellAnyCar products services and commercial priorities.
Kill content and campaigns that generate views but fail to drive business impact.
Translate complex offerings into simple high-signal narratives that customers care about.
Work closely with Product Sales Operations and Leadership to stay aligned with real demand drivers in the UAE and KSA.
Tailor messaging by brand market and customer profile.
Monetization & Performance Marketing
Design execute and optimize performance marketing strategies tailored to each brand and market (UAE & KSA).
Own the full funnel from first exposure to monetizable outcome:
Lead generation
Transactions
Qualified demand
Manage and optimize digital advertising campaigns across:
Google Ads (Performance Max Search YouTube)
Meta Ads (Facebook & Instagram)
TikTok Ads
Snap Ads
Oversee paid search (PPC):
Keyword strategy
Ad copy and creative testing
Bid management and efficiency optimization
Implement and scale paid social campaigns with clear commercial objectives.
Lead SEO strategy:
Keyword research
On-page and off-page optimization
Organic ranking and traffic growth
Define and track metrics that matter:
Cost of attention
Funnel efficiency
Conversion rates
Revenue and ROI by brand and country
Remove vanity metrics from reporting. Views without outcomes are failure.
Systems Budget & Execution
Build repeatable growth systems not one-off campaigns.
Combine content media landing experiences CRM and analytics into one coherent engine.
Run experiments fast. Double down on what compounds. Shut down what does not.
Operate hands-on. This is a builder role not a coordination role.
Content & Customer Journey
Manage the content creation function to ensure consistent high-performing messaging across website apps social media advertising channels and automated whatsApp and notification flows
Continuously optimize the customer journey by ensuring:
The right message
At the right time
On the right platform
Across all key touchpoints
What This Role Is Not
Not a social media posting role
Not a brand awareness-only role
Not an agency manager
Not a performance marketer focused only on ads
This role owns outcomes not activities.
Success looks like
Attention that compounds instead of being bought every month.
Content that is unmistakably tied to SellAnyCars business.
Measurable impact on leads transactions and revenue.
Fewer campaigns. Stronger systems. Clear accountability.
Qualifications :
Required Profile
Strong understanding of growth mechanics across organic and paid channels.
Proven ability to generate attention without relying primarily on paid spend.
Solid performance marketing fundamentals:
Paid search
Paid social
Attribution
Funnel optimization
Deep intuition for content distribution and virality.
Commercial mindsetthinks in revenue not reach.
Highly analytical and experimental.
Builder mentality. Prefers systems over slogans.
Arabic language skills. Strong advantage but not mandatory.
Familiarity with the GCC market is a plus.
Additional Information :
We provide Health Insurance and yearly Bi-annual ticket to home country
Provide opportunities for growth and development
Remote Work :
No
Employment Type :
Full-time
Key Skills
- APIs
- Pegasystems
- Spring
- SOAP
- .NET
- Hybris
- Solution Architecture
- Service-Oriented Architecture
- Adobe Experience Manager
- J2EE
- Java
- Oracle
About Company
SellAnyCar.com offers a new, safe and convenient way of selling your car throughout the Arab world. Use our free car valuation service regardless of make and model to determine the best used car price.Take advantage of the professional and gratis car inspection and the fast car buying ... View more
