Job Summary

We are looking for a dynamic and strategic Marketing Director to lead and drive the brands marketing initiatives in the fashion industry. This role is responsible for developing and executing innovative marketing strategies that enhance brand visibility engage target audiences and drive sales growth.

Key Responsibilities:

Brand Strategy: Develop and implement a strong brand positioning and marketing strategy aligned with business objectives.
Campaign Management: Oversee endtoend marketing campaigns including digital social media influencer collaborations and traditional advertising.
Content & Creative Direction: Work closely with designers photographers and content creators to ensure a cohesive brand identity.
Ecommerce & Digital Marketing: Enhance online presence through performance marketing SEO paid ads and social media growth.
Retail & Offline Marketing: Develop marketing initiatives for instore promotions partnerships and events.
Market Research & Consumer Insights: Analyze market trends customer behavior and competitive landscape to refine strategies.
Public Relations & Influencer Marketing: Build strong relationships with media influencers and brand ambassadors.
Budget Management: Manage the marketing budget ensuring costeffective spending and maximum ROI.
Team Leadership: Lead and mentor the marketing team fostering creativity and collaboration.
Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly.

Qualifications & Skills:

Bachelors or Masters degree in Marketing Business or a related field.
8 years of experience in fashion marketing with a proven track record in brand management.
Strong understanding of digital marketing social media and influencer marketing.
Experience in leading successful fashion campaigns across multiple channels.
Excellent leadership communication and strategic thinking skills.
Creative mindset with a passion for the fashion industry.
Proficiency in marketing analytics and CRM tools.

Key Responsibilities:

Brand Strategy: Develop and implement a strong brand positioning and marketing strategy aligned with business objectives.
Campaign Management: Oversee endtoend marketing campaigns including digital social media influencer collaborations and traditional advertising.
Content & Creative Direction: Work closely with designers photographers and content creators to ensure a cohesive brand identity.
Ecommerce & Digital Marketing: Enhance online presence through performance marketing SEO paid ads and social media growth.
Retail & Offline Marketing: Develop marketing initiatives for instore promotions partnerships and events.
Market Research & Consumer Insights: Analyze market trends customer behavior and competitive landscape to refine strategies.
Public Relations & Influencer Marketing: Build strong relationships with media influencers and brand ambassadors.
Budget Management: Manage the marketing budget ensuring costeffective spending and maximum ROI.
Team Leadership: Lead and mentor the marketing team fostering creativity and collaboration.
Performance Tracking: Use analytics tools to measure campaign effectiveness and adjust strategies accordingly.

Qualifications & Skills:

Bachelors or Masters degree in Marketing Business or a related field.
8 years of experience in fashion marketing with a proven track record in brand management.
Strong understanding of digital marketing social media and influencer marketing.
Experience in leading successful fashion campaigns across multiple channels.
Excellent leadership communication and strategic thinking skills.
Creative mindset with a passion for the fashion industry.
Proficiency in marketing analytics and CRM tools.

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

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About Company

Peergrowth Consultancy Co.

We are a trusted management consulting firm with a key focus on Search and Advisory solutions. Our purpose is to engage with leading organizations and support their human capital needs. We understand the challenges that our clients face while filling a vacancy and our candidates who s ... View more

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