SVP Head of Pricing and Value Proposition

Maximizing product/portfolio profitability by driving sophisticated pricing models and value propositions across all Retail products and client segments (Elite Islamic and Mass).

The incumbent will pay a key role in ensuring the attractiveness of FABs retail products to drive new to bank sales volume & revenue while also focusing on optimizing the profitability of the existing client portfolio.

Core Responsibilities

• Focus on establishing clear differentiation of FAB products services and features amid a highly competitive banking market
• Champion a Client Lifetime Value (CLTV) model in cooperation with the Analytics team to create a concrete framework that will steer Pricing and Value Propositions for CBG.
• Create sophisticated pricing methodologies/models using advanced concepts (e.g. behavioral pricing) to optimize profitability
• Develop pricing sensitivity models to support Product teams in product design & positioning
• Drive crosssell and deepsell making use of concepts like bundling to increase revenue
• Drive regular leads assignment and monitoring
• Develop attractive value propositions based on client profiles/segments to increase engagement
• Engage with the broader Everyday Banking Product/Credit Cards team to introduce value propositions aimed at attracting target client bases to the bank
• Key collaborator with the marketing team to deliver product campaigns as part of the annual calendar as well as any necessary adhoc campaigns to support retail business growth
• Ensure frontline staff training and awareness of value propositions
• Partner with Digital Transformation and Customer Experience on process improvement and transformation initiatives
• Drive customer value directly engage with internal and external stakeholders to support onboarding and customer engagement solutions acquisition journeys mobile and internet bank services loyalty platforms etc.
• Facilitate innovation planning research feasibility POV UI/UX Design business case acceptance/signoff testing implementation communication and maintenance for priority digital journeys. Advise scope expansion and viability for digital journeys
• End to end lifecycle management of customer base profitability                                                                       

#LIA55

Qualifications :

• Minimum of 10 years of experience in Finance and/or consumer
• Bachelors degree in Finance Accounting Business Administration or any related discipline
• Masters degree in Finance Accounting Business Administration or any related discipline is an asset

Remote Work :

No

Employment Type :

Fulltime