Growth Marketer Middle East, North Africa & Pakistain (Dubai based)
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Job Summary
About the Team
Our goal is to make Canva the default creative and design application across MENAP and the most beloved brand in the region. We see a massive opportunity for significant expansion if Canva can execute on our strategy effectively - you will be a core member of this team.
International Growth Marketing is an entrepreneurial crossfunctional team that turns bold strategy into culturally resonant execution. We partner closely with Product Brand Comms/PR Partnerships Education Creator/Community and Sales to build earnedfirst momentum scale what works across countries and do more with less.
About the Role
As Growth Marketing Lead for MENAP youll lead integrated brand and adoption programs across the region crafting narratives shipping scrappy highleverage campaigns and building partnerships that multiply reach. You will interface and collaborate with the Heads of Marketing across global regions to cocreate playbooks coordinate multicountry launches and share what works.
Your focus is regional brand awareness and adoption: driving awareness consideration preference and organic usage through PR and communications creator/influencer programs social and content community initiatives partnerships events/activations and lifecycle/CRM. Youll partner with Performance Marketing as a complementnot a dependencyusing paid to amplify great ideas when needed. Youll measure what matters (brand lift SOV incremental reach MAU lift) and bring market truths back to global teams.
What youll do
Own the MENAP brand & marketing strategy: Set a regionwide strategy and country playbooks that balance longterm brand building with shortterm growth levers.
Ship integrated campaigns at scale on lean budgets: Orchestrate brand content social PR/comms community creator/influencer partnerships lifecycle/CRM events/activations and owned channels; partner with Performance Marketing (you dont have to buy media to move markets).
Lead major national & multicountry launches: Craft narratives write sharp creative briefs guide worldclass creative and localize for cultural nuance (Arabic Urdu and other languages via agencies/partners).
Build earnedfirst momentum: Drive PR moments creator challenges social storytelling and grassroots/community programs that punch above their spend.
Stand up partnerships that multiply reach: Comarket with platforms telcos marketplaces education & publicsector bodies media networks and creator ecosystems.
Grow and coach a small mighty team: Hire mentor and manage a hybrid bench of FTEs agencies and freelancers; raise the creative bar while protecting focus.
Own measurement beyond lastclick: Define KPIs across brand health (awareness consideration preference SOV) organic growth (signups MAU lift engagement) and campaign effectiveness (brand lift reach/quality cost per incremental outcome).
Institutionalize what works: Codify playbooks toolkits and scalable templates so great ideas travel across MENAP quickly and efficiently.
Be the regions storyteller & advocate: Serve as spokesperson when needed; bring market truths and customer insight back to global teams to influence roadmap and resourcing.
Operate like a founder: Set goals manage budgets ruthlessly prioritize and roll up your sleeves to get things shipped.
What youll bring
Breadth depth: 10 years across brand integrated and gotomarket marketing including startup/scaleup experience and leading large national/international campaigns.
Proven scrappiness: A track record of building beloved brands with minimal spendcreative hacks partnerships and earned media over pure paid.
Regional fluency: Handson experience marketing in multiple MENAP countries; instinct for cultural nuance and local storytelling.
Datasmart judgment: Comfortable with brand/communications measurement uplift studies MMM/MTA basics and tying brand to business outcomes.
Team builder: Experience hiring and coaching diverse highperforming teams; adept at leading agencies and creators.
Crossfunctional influence: Strong partner to Product Comms/PR Partnerships Community and Performance Marketing; executive presence with senior stakeholders.
Communication: Excellent written and verbal English; Arabic and/or Urdu (or another MENAP language) is a strong plus.
Mobility: Willingness to travel across the region for key launches partner moments and market development.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
About Company
We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a hu ... View more
