Marketing and Segmentation Analyst
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Job Summary
This role is based in our the Offices 4 One Central Dubai World Trade Center Office
- Using analysis of past promotional campaigns to help target most responsive and most suitable people from Informas database
- Utilising internal database to target relevant segments for content and promotional marketing campaigns - factoring the type of content and messaging in relation to the likely responsiveness of people targeted to improve conversion rates
- Help to drive database structure and coding to allow effective segmentation in ways that reflect the digital and in-person interactions of our audience
- Develop and maintain promotion templates required for optimal marketing campaign processes
- Provide leads for the sponsorship team and finding optimal ways to reach the best leads through our internal database and external tools such as LinkedIn Sales Navigator
- Support telemarketing efforts through provision and prioritisation of leads to help maximises sales
- Manage the database build process to help ensure responsive and relevant prospects are targeted in future marketing campaigns
Qualifications :
- Analytical mind with strong numeracy skills
- Well organised and detail oriented
- Technically capable but with excellent communications skills
- Self-motived resourceful with lots of initiative and desire to learn
- Curious and driven to understand data trends and performance and use the data to improve future performance
- Prior experience of working with databases is useful
- Strong interpersonal and communication skills to deal with CET team members marketing managers and senior marketing leaders
Additional Information :
We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at
Our benefits include:
- Time out: 25 days annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Broader impact: take up to four days per year to volunteer
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World team day and active diversity and inclusion networks
- Annual Flight entitlement after completing 1 year service paid as a cash amount
- A comprehensive company funded private medical insurance with optical and dental coverage
- A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares
- Recognition for great work with global awards and kudos programmes
- Strong wellbeing support through EAP assistance mental health first aiders and access to health apps and more
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Informa is a leading international events, digital services and academic research group. We're here to champion the specialist. Through hundreds of brands and a range of products and services, we connect businesses and professionals with the knowledge they need to learn more, know m ... View more
