Content Creator
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Job Description
JOB SUMMARY
Create and publish engaging content for various platforms such as website social media blog etc.
Conduct research to stay up-to-date with industry trends and best practices.
Eye for attention to detail
Collaborate with other teams such as marketing and design to create content that aligns with the companys goals and brand identity.
Develop and maintain editorial calendars to ensure consistent content production and timely delivery.
Optimize content for search engines and social media platforms to increase visibility and reach.
Analyze content performance metrics such as views engagement and conversion rates to inform future content strategies.
Edit and proofread content for accuracy grammar and style.
Stay up-to-date with digital marketing trends and technologies to continuously improve content creation skills.
Strong knowledge and understanding of the luxury hospitality and/or the travel/tourism industries
Established media contacts with regional and global titles across a spectrum of consumer and lifestyle segments
Strong verbal communication skills in English. Additional languages advantageous
Strong writing editing and proofreading skills
Ability to communicate well with all levels of management staff business community press VIPs
Strong strategic planning and organizational skills
Process oriented well-organized and capable of working quickly and simultaneously handling several projects; agility to adjust priorities and ability to balance interests of multiple stakeholders
Creative thinker with experience identifying and executing communications for new ideas
A team player who works well with others and contributed to the teams success
Highly focused self-starter with attention to detail strong organizational and project management skills
Ability to thrive in fast-paced global environment
Mastery of MS Office PowerPoint Excel Teams and basic graphic design computer software
CANDIDATE PROFILE
Education and Experience
2-year degree from an accredited university in Marketing Business Administration or related major; 2 years experience in public relations communications or related professional area.
OR
4-year degree from an accredited university in Marketing Business Administration or related major; no experience required.
CORE WORK ACTIVITIES
Building Brand and Property Awareness to Drive Revenue
Works collaboratively with local regional and national resources to build awareness and increase exposure for the property and restaurants.
Solicits new media outlets and travel media individuals.
Selects the best opportunities for the property based on market conditions and property needs.
Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
Supports the hotels social media efforts if applicable.
Works with online media outlets to promote the hotel.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Develops brochure and property collateral materials.
Participates in all property imaging work (e.g. signage).
Ensures consistent brand and property message is communicated in all public relations and communications efforts.
Building Successful Relationships
Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls entertainment FAM trips trade shows etc.
Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
Conducts solicitation and maintenance calls to media.
Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
Assists property in developing promotions for various campaigns.
Coordinating Communication Efforts
Provides accurate complete and effective communications to visiting journalists publicity or promotions.
Evaluates new public relations opportunities for the property.
Develops strategic public relations plan for property includes group leisure and local efforts.
Assists in managing individual and group media visits.
Coordinates community service activities in concert with the public image and needs of the resort.
Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
Supports hotel press releases and other content for print media and electronic media.
Providing Exceptional Customer Service
Sets a positive example for guest relations.
Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
Conducts site inspections with visiting journalists.
Additional Responsibilities
Keeps detailed files and records on all matters relative to propertys public materials.
Ensures that property is following all corporate public relations guidelines.
At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.
Employment Type
Full-Time
