Social Media Lead - Manager
Posted on :
22-08-2025
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1 Vacancy
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Job Description
Line of Service
Internal Firm ServicesIndustry/Sector
Not ApplicableSpecialism
IFS - OperationsManagement Level
ManagerJob Description & Summary
At PwC our people in brand management marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth promoting the Firms services enhancing brand visibility and capturing new business opportunities. They utilise market research digital marketing creative campaigns and effective sales strategies to engage clients enhance the firms brand and market presence and achieve organisational targets.As a marketing generalist at PwC you will focus on a wide range of marketing activities aimed at promoting the Firms products or services. You will conduct market research develop marketing strategies create and execute marketing campaigns and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels holding responsibility for validating brand consistency reaching target audiences and driving customer engagement and loyalty.
Primary duties and responsibilities:
- Own and drive the firms social media strategy across platforms (LinkedIn X/Twitter YouTube and others) to elevate brand presence engage target audiences and support business objectives.
- Develop and execute high-impact insight-led content calendars and campaigns that reflect our brand voice and resonate with professional audiences across diverse markets.
- Bring creativity to the forefront ideating bold concepts formats and real-time content that break through noise while staying on brand.
- Stay ahead of platform trends algorithm updates and engagement techniques proactively evolving our strategy and advising senior stakeholders on best practices.
- Work cross-functionally with marketing design video and business teams to produce visually compelling story-rich content tailored to each channel.
- Support firm events and sponsorships by capturing live content and coverage assets for social platforms
- Administer and promote internal employee advocacy social media platforms.
- Set KPIs track performance metrics and produce regular reports with data-driven insights and recommendations for optimisation.
- Deliver monthly social media performance dashboards and reports including engagement metrics platform insights and actionable recommendations for improvement
- Manage external agencies and content creators when needed ensuring high-quality and timely delivery.
- Monitor conversations trends and issues in the social space that may impact brand perception or provide opportunities for engagement.
- Plan and deliver internal social media training sessions senior stakeholders enablement sessions and team workshops.
- Guide internal teams on social media tone employee advocacy and leadership visibility on social channels.
- Lead or support junior team members by assigning tasks reviewing output mentoring on brand tone and helping manage deadlines under pressure
- Serve as the subject matter expert on all things social media from strategic positioning to crisis management protocols.
Ideal candidates will have the following attributes
- Bachelors degree in Marketing Communications Digital Media or a related field.
- 8 years of proven experience in developing and managing social media strategy for a brand preferably in B2B professional services or a highly visible organisation.
- Exceptional understanding of social media platforms algorithms and audience behaviour across LinkedIn X/Twitter YouTube and emerging channels.
- Strong creative instincts able to translate complex topics into engaging scroll-stopping content.
- Skilled in social media tools such as Sprinklr Hootsuite Meltwater Hailo or native platform analytics.
- Excellent writing editing and visual storytelling skills.
- Strategic thinker with the ability to connect social media activity to broader marketing and business goals.
- Arabic language skills are a must.
Desired
- Experience managing paid social campaigns and audience targeting.
- Familiarity with design and video editing tools (Canva Adobe etc.).
- Experience in reputation management or handling sensitive social media issues.
Education (if blank degree and/or field of study not specified)
Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank certifications not specified)
Required Skills
Optional Skills
Accepting Feedback Accepting Feedback Active Listening Analytical Thinking Brand Management Brand Marketing Business Development Campaign Performance Analysis Channel Marketing Coaching and Feedback Communication Consumer Behavior Content Marketing Content Strategy Creativity CRM Software Customer Insight Developing Communication Strategies Digital Marketing Embracing Change Emotional Regulation Empathy Entertainment Management Inclusion Intellectual Curiosity 31 moreDesired Languages (If blank desired languages not specified)
Travel Requirements
Not SpecifiedAvailable for Work Visa Sponsorship
YesGovernment Clearance Required
NoJob Posting End Date
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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