Were a fast-growing premium beauty brand with global ambitions currently focused on building deeper audience connection and long-term visibility.
Were looking for a part-time Social Media Strategist who understands how to position a brand spot winning trends and build recognition through smart strategy (not content posting).
This is a remote strategy-only role but preference will be given to candidates based in Dubai who are open to occasional in-person meetings.
We are only reviewing applications with a portfolio and thoughtful answers. Please complete this in your cover letter to apply:
What to include:
- Portfolio or folder with past strategic brand work
- One campaign you led (with results or visuals)
- Sample of platform strategy (Instagram TikTok etc.)
- Creative direction sample (brand voice moodboard etc.)
- One example of how your strategy helped a brand go from flat to standout
Tasks
- Audit our existing brand presence across social and paid media
- Propose updated content direction: voice hooks content pillars and platform trends
- Identify strategic gaps in storytelling or engagement and provide actionable solutions
- Collaborate with internal content and ad teams to align messaging
- Share competitor and market insights (Dubai & US focused)
- Contribute to campaign direction and creative briefing (not day-to-day content creation)
Requirements
- 3 years of experience in social media strategy (not posting)
- Deep knowledge of the Dubai and US beauty/lifestyle markets
- Past work with DTC brands in beauty wellness or fashion
- Strong understanding of hooks tone of voice platform trends and positioning
- Able to submit real past work: brand guides campaign plans creative decks etc.
- Bonus: Available in Dubai for occasional strategy sessions (not mandatory)
Benefits
- $1500$2000/month based on experience & portfolio
- Flexible part-time contract
- Fully remote (Dubai-based preferred for optional in-person sessions)
- Chance to work with a fast-scaling DTC brand
- No routine posting this is about strategy not scheduling
This is a short-term role with long-term impact. Were not looking for generalists only strategic thinkers with proven results will be considered.