Manager Marketing - Media Trade Planning
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Job Description
OFFLINE MARKETING
Develop a marketing mix and ATL channel strategy defining best practice approaches
Create and maintain a regional calendar of crosschannel marketing campaigns alignment with local marketing teams to create and manage their marketing campaign plans and channels
Define the gotomarket blueprint for Offline marketing across channels / lead Offline media buying for the Talabat region
Crossfunctional collaboration across other departments to ensure a greater understanding of crosschannel impact as well as data accuracy
identify and manage the media pitch process with new partners to extend our potential for growth in new and existing markets
liaise with Marketing Leads to agree on upcoming plans and recommend budget requirements to drive needed growth.
conduct regular analysis with partners to monitor market landscape evolutions competitive monitoring
analyze campaign performance consolidate learnings and share knowledge across departments and local teams
TRADE PLANNING
Maintain regional monitoring for all campaign tiers to ensure we follow the guidance of having fewer bigger better campaigns make sure we have a consistent approach when it comes to actuals vs planned campaigns
Understand campaign performances to provide guidance to countries when it comes to campaign prioritization
Regularly share intel with regional channel leads to ensure everyone is on the same page and everyone works as a 1 team answering the same objective
Qualifications :
You have worked for a central or regional team in the past so you know the mechanics of coordination and regular multicountry reporting
Comfortable working in a challenging environment be able to adapt at all time
You ideally have 4 years of relevant experience
You are analytical have logical thinking and youre a problem solver
You are organized and plan ahead
You can define assess solve and communicate back to stakeholders in a clear and concise way
You know how to work with external partners (media agency creative agency research agency suppliers etc)
Excel Skills
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
