Marketing Executive

The Role:
• Under the general guidance and supervision of the Senior Sales Manager, and within the limits of established Accor polices & procedures, the Marketing Executive manages and enhances all aspects given to him or her towards the marketing and brand awareness in the digital space.
• Plans, directs, controls, coordinates and participates in all marketing activities.
• Promotes and maintains good communications in order to build and maintain the prestigious image of the hotel.
• Develops an annual marketing communication Plan with the Senior Sales Manager.
• Prepares annual Communication goals and budgets as outlined in the hotel's Marketing Plan and adheres to the same.
• Supervises and directs photography for advertising purpose in liaison with the Senior Sales Manager, the advertising agency and Marketing Department at Corporate Office.
• Develops and maintains media contacts, plans press conferences and other press activities. Acts as hotel's liaison with media to promote good publicity and counteract bad publicity.
• Develops co-marketing initiatives to actively promote & position the Adagio Brand and Hotel.

Key Deliverables and Responsibilities:

Planning & Organizing
• Involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship and research while collaborating with Senior Sales Manager and other partners.
• Manages the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, rack brochures, HTMLS, etc.
• Is actively involved in marketing planning and strategies with Senior Sales Manager.
• Develops and executes of the online marketing activities to drive business and enhance the brand image.
• Liaises with the Digital teams in Regional office for Digital initiatives and adhere to the same in enhancing the digital imprint of the hotel while calculating the ROI.