The Role: Under the general guidance and supervision of the Senior Sales Manager, and within the limits of established Accor polices & procedures, the Marketing Executive manages and enhances all aspects given to him or her towards the marketing and brand awareness in the digital space. Plans, directs, controls coordinates and participates in all marketing activities. Promotes and maintains good communications in order to build and maintain the prestigious image of the hotel. Develops an annual marketing communication Plan with the Senior Sales Manager. Prepares annual Communication goals and budgets as outlined in the hotel’s Marketing Plan and adheres to the same. Supervises and directs photography for advertising purpose in liaison with the Senior Sales Manager, the advertising agency and Marketing Department at Corporate Office. Develops and maintains media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity. Develops co-marketing initiatives to actively promote & position the Adagio Brand and Hotel. Key Deliverables and Responsibilities:
Planning & Organizing Involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organization, product development, distribution, sponsorship and research while collaborating with Senior Sales Manager and other partners. Manages the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, rack brochures, HTMLS, etc. Is actively involved in marketing planning and strategies with Senior Sales Manager. Develops and executes of the online marketing activities to drive business and enhance the brand image. Liaises with the Digital teams in Regional office for Digital initiatives and adhere to the same in enhancing the digital imprint of the hotel while calculating the ROI. Prepares a planning calendar on quarterly basis, promotions and mailer campaigns on Social Media with all departments.
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