SEO Specialist

Roles and responsibilities

• Bachelors/ Master’s Degree or equivalent degree from an accredited academic institution
• Around 3 years post qualification experience
• Banking sector client experience preferred
  

Responsibilities

• Conducting monthly audit for all client properties to identify gaps and provide solutions for improvement
• Research and implement search engine optimization recommendations
• Conduct keyword research using relevant tools
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Local area marketing (Google Maps, Waze etc.)
• Google My Business management
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Follow SEO trends and stay up-to-date with new tools and practices
• Optimize pages for Mobile
  

Requirements

• Proven SEO experience of minimum 3 years
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• BS/MS degree in a quantitative, test-driven field

Desired candidate profile

1. Search Engine Algorithm Knowledge

• Understanding how search engines (especially Google) rank and index pages
• Keeping up-to-date with search engine algorithm updates (e.g., Google’s Core Updates, Panda, Penguin, RankBrain)
• Ability to adapt strategies based on changes in search engine algorithms

2. Keyword Research and Analysis

• Conducting keyword research to identify valuable search terms and phrases
• Using tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz for keyword analysis
• Understanding keyword intent and selecting the best keywords for targeting

3. On-Page SEO

• Optimizing page titles, meta descriptions, headers, and URL structures for target keywords
• Ensuring proper internal linking to improve site navigation and link equity
• Improving website content to be keyword-rich, informative, and user-friendly
• Optimizing image alt text, and utilizing schema markup for rich snippets

4. Content Strategy and Optimization

• Developing a content strategy aligned with SEO goals (blog posts, landing pages, etc.)
• Optimizing existing content to improve relevance and readability
• Ensuring content is high-quality, engaging, and provides value to users
• Creating and promoting content to increase backlinks and social signals

5. Link Building and Backlink Strategy

• Building high-quality backlinks through outreach, guest posts, and partnerships
• Identifying and acquiring backlinks from authoritative and relevant sources
• Monitoring and disavowing harmful or low-quality backlinks

6. Technical SEO

• Understanding website structure and ensuring that search engines can crawl and index content
• Implementing structured data (Schema.org) to enhance search engine visibility
• Optimizing website speed and ensuring mobile responsiveness
• Resolving issues like duplicate content, broken links, and 404 errors
• Conducting site audits using tools like Screaming Frog or Google Search Console

7. Analytics and Reporting

• Using tools like Google Analytics, Google Search Console, and other SEO tools to track performance
• Analyzing traffic, rankings, conversions, and other important SEO metrics
• Reporting SEO performance and providing actionable insights to stakeholders