Communications Specialist

Roles and responsibilities

• Develop, schedule and publish content across multiple social media platforms
• Share regular updates and reporting on social media metrics, content performance and campaigns results
• Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
• Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
• Be responsible for executing A/B and multivariate growth tests
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
• Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
• Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.
  
  

What we are looking for in you

• Understanding of social media and communications best practices
• Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics) is a plus
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective
• Understanding of educational content funnels, and using video as a core social media marketing asset
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Affinity for planning is a must, experience with project management tools like Jira is an advantage

Desired candidate profile

1. Content Creation and Editing

• Writing and Editing: Develop, write, and edit content for various platforms, including press releases, blog posts, website content, newsletters, social media updates, and internal communications.
• Brand Voice: Ensure that all written materials align with the organization’s tone, brand voice, and messaging guidelines.
• Content Strategy: Develop and execute content strategies to engage audiences, promote key messages, and support organizational goals.

2. Public Relations and Media Relations

• Press Releases: Write and distribute press releases, media advisories, and other communication materials to the press and media outlets.
• Media Liaison: Build and maintain relationships with journalists, bloggers, and media representatives to ensure positive media coverage.
• Crisis Communications: Handle crisis communication when necessary, preparing statements and responding to media inquiries quickly and effectively.

3. Internal Communications

• Employee Engagement: Develop and implement internal communication strategies to keep employees informed about company updates, policies, and initiatives.
• Intranet and Newsletters: Manage and update internal communications platforms, such as the company intranet or internal newsletters, ensuring employees have access to relevant information.
• Leadership Communication: Assist executives and leadership teams in crafting messages for internal communications, town halls, or employee briefings.

4. Social Media Management

• Social Media Strategy: Develop and execute social media strategies to promote the organization, engage with audiences, and enhance brand visibility on platforms such as Twitter, Facebook, LinkedIn, Instagram, etc.
• Content Calendar: Manage a content calendar, ensuring consistent posting and engagement with followers.
• Analytics and Reporting: Monitor social media metrics, analyze performance, and adjust strategies to improve engagement, reach, and brand sentiment.