Brand Marketing Specialist

Roles and responsibilities

Senior Marketing Executive will be responsible for driving brand awareness and growth for our sports retail brands. This includes identifying strategic opportunities, facilitating impactful marketing activations, and enhancing customer engagement to increase foot traffic and conversion rates. The role will focus on executing targeted campaigns and initiatives that elevate the brand experience and drive measurable results for diverse Sports Brands.

Job Description:

• Supports the function to network, build relationships, and partner with internal and external stakeholders for the purpose of promoting the brand
• Researches and identifies potential activations to act as a brand influencer and play a role in representation of Sports brands.
• Works closely with marketing and communications teams to establish and maintain an assertive brand outreach on social platforms.
• Works with cross-functional teams in a fast-paced environment with multiple deadlines to create relevant and versatile activations, content to engage target audiences, promote our brand and drive engagement.
• Maintains records related to marketing expenses and regularly updates management on budget expenditure and overall costs.
• Gathers all requirements and feedback from malls and ensures prompt communication to the relevant internal functions.
• Acts as a main point of contact between Sun & Sand Sports and the brands for any related matters and ensures escalation of any issues to the management whenever required
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives
• Assists the functions to prepare regular reports and analysis on return on investment (ROI)

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development
• Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth

Functional/Technical Competencies:

With relevant GCC experience, they should be adept at creating and executing campaigns that resonate both globally and locally, tailoring strategies for regional moments while maintaining global brand consistency. They must excel in building strong relationships within the team and with key external stakeholders, including media partners, influencers, and event organizers, to ensure the seamless execution of offline activations, PR, and OOH campaigns that drive meaningful engagement and measurable results.

Desired candidate profile

1. Brand Strategy Development

• Create Brand Strategy: Develop and implement comprehensive brand strategies that align with the company’s vision, mission, and target audience.
• Brand Positioning: Define and refine the brand’s positioning in the market, ensuring it is distinct, competitive, and resonates with consumers.
• Brand Voice and Messaging: Establish and maintain the brand’s tone, voice, and messaging guidelines, ensuring consistency across all channels and touchpoints.
• Market Research: Conduct market research to gather insights into consumer behavior, market trends, and competitor activities. Use this information to refine brand strategies.

2. Campaign Planning and Execution

• Campaign Management: Lead the planning, development, and execution of brand marketing campaigns across various media, including digital, print, television, and social media.
• Creative Direction: Collaborate with creative teams, such as designers, content creators, and agencies, to develop engaging and visually appealing brand assets.
• Integrated Marketing Campaigns: Ensure campaigns are integrated across all marketing channels and align with other departmental efforts, such as product marketing and communications.
• Budget Management: Oversee the budget for brand marketing campaigns, ensuring funds are allocated efficiently and campaigns are executed within budget.

3. Brand Communication and Promotion

• Public Relations: Manage brand PR efforts, including media relations, press releases, and public announcements that enhance brand reputation.
• Content Creation and Management: Oversee the creation of content, including blog posts, social media content, video content, and other marketing collateral that aligns with the brand strategy.
• Event Planning: Plan and manage brand events, sponsorships, and activations to boost visibility and strengthen relationships with customers and stakeholders.
• Partnerships and Collaborations: Build relationships with external agencies, influencers, and partners to expand the brand’s reach and enhance marketing efforts.

4. Brand Performance Monitoring and Reporting

• Track Brand Metrics: Monitor key brand metrics such as brand awareness, engagement, market share, and customer sentiment to assess campaign effectiveness and brand health.
• Data-Driven Insights: Use data analytics tools to analyze campaign performance, customer behavior, and market trends, adjusting strategies based on insights.
• Report to Senior Management: Provide regular updates to senior leadership on brand performance, campaign success, and strategic initiatives.
• Continuous Improvement: Identify areas for improvement in branding efforts and implement changes to optimize performance.

5. Team Leadership and Collaboration

• Lead Marketing Team: Manage and mentor a team of brand marketing professionals, fostering a collaborative and high-performing environment.
• Cross-Functional Collaboration: Work closely with product marketing, digital marketing, sales, and customer service teams to ensure brand consistency and alignment with business objectives.
• Training and Development: Provide guidance and training to team members on branding best practices, marketing strategies, and new trends.

6. Brand Innovation and Trendspotting

• Stay Ahead of Trends: Keep up to date with industry trends, emerging technologies, and consumer behavior shifts to ensure the brand remains relevant and competitive.
• Innovate Brand Campaigns: Introduce new, creative ways to engage with customers, utilizing cutting-edge tools and technologies (e.g., AI, augmented reality, influencer marketing).
• Test New Approaches: Experiment with new branding strategies, campaigns, and channels to discover new opportunities for brand growth.