drjobs Digital Marketing Manager العربية

Digital Marketing Manager

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1 Vacancy
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Jobs by Experience drjobs

Not Mentionedyears

Job Location drjobs

Dubai - UAE

Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Nationality

Emirati

Gender

Male

Vacancy

1 Vacancy

Job Description

Roles and responsibilities

  • Develops and directs the implementation of the overall digital marketing strategy, ensuring it aligns with the hospital's vision and business objectives.
  • Provides strategic direction and leadership to the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
  • Manages the digital marketing budget, ensuring efficient allocation of resources and adherence to financial procedures.
  • Builds and maintains strategic relationships with digital agencies, vendors, and partners to enhance digital marketing efforts.
  • Conducts regular market and competitive analysis to identify opportunities and threats, adjusting strategies accordingly.
  • Oversees all digital transformation initiatives, including the management and optimization of the hospital's websites, apps, and other digital properties.
  • Ensures the development and execution of effective social media, CRM, and content strategies to engage and grow the hospital's audience.
  • Leads the execution of digital marketing campaigns across various channels (e.g., website, email, PPC, SEM, SEO, mobile advertising, affiliate marketing, social media) to drive traffic, engagement, and conversions.
  • Utilizes data-driven insights to optimize digital marketing performance, leveraging tools such as Google Analytics and other analytics platforms.
  • Evaluates the effectiveness of digital marketing efforts through rigorous analysis of customer research, market conditions, and performance metrics.
  • Develops and leads a robust Search Engine Optimization (SEO) strategy to ensure high visibility and organic growth.
  • Champions digital innovation within the organization, staying abreast of the latest industry trends and technologies.

QUALIFICATIONS & SKILLS:

  • Bachelor's Degree in Marketing or related field
  • Master’s degree in marketing or related field preferred

Desired candidate profile

  • Digital Marketing Strategy: Ability to create and execute comprehensive digital marketing plans that align with business goals.

  • SEO and SEM Knowledge: Proficiency in search engine optimization (SEO) and search engine marketing (SEM) techniques to improve online visibility and drive organic and paid traffic.

  • Content Marketing: Expertise in content creation and strategy, ensuring content is engaging, relevant, and optimized for different channels.

  • Social Media Management: Skills in managing and growing brand presence across social media platforms, including content creation, community engagement, and advertising.

  • Analytics Proficiency: Strong analytical skills to interpret data from tools like Google Analytics, social media insights, and email marketing platforms to measure campaign performance and ROI.

  • Email Marketing: Experience in designing and executing email marketing campaigns, including segmentation, automation, and A/B testing.

  • PPC Advertising: Knowledge of pay-per-click (PPC) advertising platforms (such as Google Ads and Facebook Ads) to create and manage effective ad campaigns.

  • Project Management: Strong organizational skills to manage multiple campaigns and projects simultaneously, ensuring deadlines and budgets are met.

  • Team Collaboration: Ability to work collaboratively with cross-functional teams, including design, sales, and product development, to align marketing efforts.

  • Adaptability: Willingness to stay updated on digital marketing trends and technologies, adjusting strategies as necessary to remain competitive.

Employment Type

Full-time

Company Industry

Accounting

Department / Functional Area

Marketing

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