General Sales Manager

Roles and responsibilities

1. Customer Engagement:

   • Identify and approach potential customers to offer products or services.
   • Build strong relationships with existing customers to encourage repeat business.
   • Address customer inquiries and provide product or service information to guide their purchase decisions.

2. Sales Strategy:

   • Understand customer needs and tailor sales pitches accordingly.
   • Demonstrate and present products or services to customers.
   • Negotiate pricing, terms, and conditions with customers to reach mutually beneficial agreements.

3. Product Knowledge:

   • Stay updated on the features, benefits, and technical specifications of the products or services being sold.
   • Educate customers on how the product or service can meet their needs or solve their problems.

4. Sales Targets:

   • Meet or exceed sales goals set by the company.
   • Track and report daily, weekly, or monthly sales activities and outcomes.
   • Manage a pipeline of potential leads and opportunities, ensuring timely follow-ups and closing deals.

5. Market Research and Feedback:

   • Monitor market trends, customer preferences, and competitors to better understand the sales landscape.
   • Provide feedback to the company on customer preferences, potential new products, or service improvements.

6. Post-Sales Support:

   • Ensure customer satisfaction by following up after sales and addressing any post-sale issues.
   • Handle customer complaints and work with internal teams to provide solutions.

7. Team Collaboration:

   • Collaborate with the marketing team to create effective campaigns and promotions.
   • Work with other departments (such as logistics, customer support, etc.) to ensure smooth operations related to sales.

8. Documentation and Reporting:

   • Maintain records of customer interactions, sales, and transactions.
   • Prepare reports on sales performance and submit them to management for review.

Required Skills for a Sales Role:

• Strong communication and interpersonal skills
• Negotiation and persuasion skills
• Time management and organizational skills
• Resilience and ability to handle rejection
• Basic understanding of CRM (Customer Relationship Management) systems

This description and list of responsibilities can be customized to fit the specifics of different sales positions, depending on the industry or product type.

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Desired candidate profile

A Sales Executive plays a vital role in driving revenue growth for a company by identifying potential customers, building relationships, and closing sales. Their primary responsibility is to sell the company's products or services to meet or exceed sales targets. Sales Executives engage with clients through various channels such as phone calls, meetings, and digital platforms, identifying customer needs and presenting tailored solutions.

A key aspect of the role is market research, where Sales Executives analyze customer behavior, monitor competitor activities, and stay updated on industry trends. This knowledge helps them adjust sales strategies to align with customer demands and stay competitive in the market.

Sales Executives must demonstrate strong product or service knowledge to effectively pitch solutions, negotiate deals, and handle objections. They play a consultative role, guiding customers through the decision-making process, addressing any concerns, and ensuring customer satisfaction.

Collaboration is another important element. Sales Executives work closely with marketing teams to execute promotional campaigns and with other departments such as logistics and customer support to ensure smooth operations.

After closing a sale, Sales Executives continue to manage customer relationships by providing after-sales support, addressing complaints, and ensuring customer retention. They maintain accurate records of sales activities, produce reports, and present performance data to management for review.

Overall, the Sales Executive is a key driver of business growth, using their interpersonal skills, market knowledge, and persistence to meet both customer needs and organizational goals.