Performance Marketing Specialist Social Media

We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns.

Key Responsibilities:

Campaign Management:

Plan execute and optimize paid social media campaigns across multiple platforms (Facebook Instagram

LinkedIn TikTok etc.) to achieve performance goals (e.g. ROAS CPA conversions).

Performance Tracking & Reporting:

Monitor daily performance metrics (clicks impressions CPC CTR CPA ROAS etc.) analyze campaign data

and provide insights for improvement.

Audience Targeting & Segmentation:

Develop test and optimize audience targeting strategies including demographic interestbased and

behaviorbased targeting.

Budget Management:

Manage and allocate the advertising budget effectively across campaigns to maximize performance.

Creative Optimization:

Work closely with the creative team to develop test and optimize ad creatives (copy imagery videos) for

better engagement and conversion rates.

A/B Testing:

Conduct A/B and multivariate testing on ad copy creatives and landing pages to optimize performance.

Market Research & Trend Analysis:

Stay updated with the latest social media trends algorithm changes and new ad formats to continuously

improve campaign performance.

Collaboration:

Collaborate with the wider marketing team (SEO content CRM) to align social media strategies with broader

marketing goals.

Performance Reporting:

Provide regular reports on campaign performance insights and areas for improvement to stakeholders and

management.

Key Skills and Qualifications:

Experience:

2 years of experience in performance marketing specifically in managing paid social media campaigns.

Education:

Bachelors degree in Marketing Business or a related field.

Technical Skills:

o Proficiency in using platforms like Facebook Ads Manager LinkedIn Campaign Manager TikTok Ads

Google Analytics etc.

o Experience with performance tracking tools (e.g. Google Analytics Hotjar HubSpot etc.).

o Strong analytical skills with the ability to interpret campaign data and make datadriven decisions.

Creativity:

Ability to collaborate with creative teams to develop engaging and effective ad content.

Communication:

Excellent communication and interpersonal skills for crossteam collaboration and reporting to stakeholders.

Attention to Detail:

High level of precision in managing budgets audience segments and performance tracking.

Remote Work :

No