Plan, present, execute, measure, and improve lifecycle marketing strategies, including cross-channel campaigns and marketing automation.
Brief on messaging, creative, and copy to improve engagement
Go beyond best practice to create and maintain an always-on lead nurturing machine that converts prospects into customers, and delivers relevant and timely sales support materials to brokers
Manage audiences, segment them based on behavior and communications consumed, map out flows and be obsessed with each step of the journey
Plan seasonal and market-driven campaigns to generate agreed MQL targets
Identify growth opportunities and performance problems, testing hypotheses to improve
Commit to protecting and advancing the Savills Residential brand image via relevant messaging
Build and foster good relationships and work closely with key stakeholders, including general marketing, digital marketing, graphic design, call center, social media & content, as well as sales/leasing
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