Assistant Brand Manager
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Job Description
Responsibilities:
- Researching and analyzing consumer behavior, market trends and competitor activity.
- Establishing budgets, performance specifications and sales estimates.
- Developing and implementing strategies that resonate with the target market.
- Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
- Building brand awareness and increasing brand value and profitability.
- Increasing product sales and market share.
- Measuring and reporting on campaign performance and assessing KPIs and ROI.
- Collaborating with different teams such as marketing, creative, legal, etc.
- Overseeing the production of advertisements, promotional materials and mail campaigns.
- Ensuring that messaging and marketing activities are aligned with brand and company values.
Employment Type
Full-time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
