Product Research Lead SMC

What you’ll do:

• Conduct surveys, and interviews, to understand customer experience, customer needs, pain points, behaviors, and preferences.
• Analyze data from website analytics, and other sources to identify areas for improvement in the customer experience and content.
• Use qualitative and quantitative methods to evaluate existing and new features on a self-serve website, and ensure the features are advertiser-friendly, intuitive, and meet the needs of the target audience.
• Develop understanding of advertiser customer journeys, and their needs during different website sessions/ visits.
• Create customer personas, advertiser flows, wireframes, and other design artifacts to communicate product, marketing and sales solutions.
• Continuously monitor and evaluate the effectiveness of changes to customer touchpoints including our Ad platform and public facing websites, and make recommendations for further improvements.
  

Knowledge, Skills & Abilities:

• Experience with qualitative methodologies - individual and group interviews, diary studies, direct observation, think-aloud usability experience testing, etc.
• Familiarity with website analytics tools, such as Google Analytics / Adobe Analytics.
• Ability to present and brainstorm research findings with both technical and non-technical/business audiences.
• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the bottom line of the business in the short-term and long-term.
  

Minimum Qualifications:

• At least 8 years of experience conducting B2B research for SaaS businesses or self-serve websites.
• Bachelor/Master in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience
• Fluency in Arabic
  

Preferred Qualifications:

• Experience with quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)
• Experience in evaluating, negotiating, and working with external research vendors
• You are able to demonstrate critical thinking beyond business requests
• You enjoy collaborative work in a dynamic, data-driven and creative environment
  

If you are passionate about customer experience, have a strong track record of conducting research for advertiser-facing workflows, we encourage you to apply for this position.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

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