Partnerships PR Events Divisional Manager

• Drive the development and of communications and events strategies for ATI portfolio of brands, overseeing media engagement, influencer relations, events and experiences

• Identify and drive external partnerships that acquire new customers to ATI, generate sales or support brand positioning from start to finish

• Build and maintain excellent relationships with regional media, influencers and 3rd parties (Malls, Hotels, Banks, Financial partners, suppliers)

• Manage press and events agencies to ensure brand alignment and drive ROI

• Protect our brands and customers with customer centric approach to crisis communications

• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities

• Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Marketing Managers

• Map competitors‘ activities to inspire and inform development of plans by portfolio

• Maintain coordination with key stakeholders to ensure full awareness of forthcoming campaigns and initiatives

• Provide reports to Portfolio Marketing Managers on post campaign/initiative reflecting KPIS to drive customer sentiment, engagement and reach

• Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the Principals overall strategic direction

• Work with the cross functional teams to align on brand strategy and direction in the relevant region and market