Employer Active
• Drive the development and execution of communications and events strategies for ATI portfolio of brands, overseeing media engagement, influencer relations, events and experiences
• Identify and drive external partnerships that acquire new customers to ATI, generate sales or support brand positioning from start to finish
• Build and maintain excellent relationships with regional media, influencers and 3rd parties (Malls, Hotels, Banks, Financial partners, suppliers)
• Manage press and events agencies to ensure brand alignment and drive ROI
• Protect our brands and customers with customer centric approach to crisis communications
• Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
• Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Marketing Managers
• Map competitors‘ activities to inspire and inform development of plans by portfolio
• Maintain coordination with key stakeholders to ensure full awareness of forthcoming campaigns and initiatives
• Provide reports to Portfolio Marketing Managers on post campaign/initiative reflecting KPIS to drive customer sentiment, engagement and reach
• Participate in the development of the Marketing Strategy for the Business Portfolio (BP), ensuring that it is in line with ATG‘s and the Principals overall strategic direction
• Work with the cross functional teams to align on brand strategy and direction in the relevant region and market
Full Time