CRM EMAIL MARKETING SPECIALIST

We're seeking a talented CRM Email Marketing Specialist with a strong understanding of the casino industry to join our in-house team in Dubai. You'll be responsible for creating and executing data-driven email marketing campaigns that drive player engagement and loyalty. This role requires a detail-oriented individual with a passion for the casino industry who can leverage CRM platforms and email automation tools to optimize customer communication.

Requirements:

• Minimum 2 years of experience in email marketing, preferably within the casino industry
• Proven track record of developing and executing successful email marketing campaigns that drive engagement and conversions
• Strong understanding of casino customer segmentation and behavior
• Experience with a CRM platform (e.g., Salesforce, HubSpot) and email marketing automation tool (e.g., Customer.io, ActiveCampaign) - experience with Customer.io a plus
• Excellent copywriting skills with the ability to craft compelling and engaging email content
• Experience with A/B testing and data analysis to optimize email campaign performance
• Strong analytical skills with the ability to track and report on key performance indicators (KPIs)
• Excellent communication and collaboration skills to work effectively with cross-functional teams (Marketing, Sales, Player Relations)

Key Responsibilities:

• Develop and execute strategic email marketing campaigns aligned with overall marketing goals and objectives
• Manage and segment casino player data within the CRM platform
• Create targeted email content that resonates with specific player segments based on demographics, preferences, and behaviors
• Design and develop engaging email templates using HTML knowledge (preferred)
• Implement automated email workflows to trigger personalized communications based on player actions and behavior
• A/B test email campaigns to optimize subject lines, content, and send times
• Analyze campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and generate reports to identify areas for improvement
• Work closely with the Marketing, Sales, and Player Relations teams to ensure consistent messaging and a seamless customer experience
• Stay up-to-date on industry trends and best practices in casino email marketing

Benefits

• Competitive salary and benefits package
• Opportunity to work in a fast-paced and dynamic environment
• Be part of a team that is passionate about the casino industry

Desired Skills and Experience:

• Casino Industry Experience (Highly Preferred)
• CRM Management
• Email Marketing Automation
• Data Analysis
• Copywriting
• A/B Testing
• Customer Segmentation
• Marketing Automation Platforms (e.g., Customer.io)