Marketing Director - Design Hospitality

• Evaluate and sign off on marketing plans and budgets ensuring they are aligned to the portfolio and event goals
• Oversee brand positioning and messaging to ensure consistent and compelling communication across all marketing channels.
• Work with teams to develop realistic budgets, ensure they are maintained and not exceeded. Identify areas to reduce unnecessary cost
• Ensure deliverables are as per plan with minimal deviations unless justified, and delivered to the highest possible standard
• Utilize data analytics to track marketing performance and identify areas for improvement, making data-driven decisions.
• Ensure yourself and the team are frequently collecting face-to-face customer feedback on the brand and industry to tailor messaging and proposition accordingly
• Support the marketing team in communicating the plan and results to the show and leadership team
• Collaborate with the sales team to support lead generation efforts and ensure effective conversion of prospects into exhibitors.
• Work with the marketers to identify key competitors to create a proposition that differentiates us and takes market share
• Adapt existing frameworks to create a robust social and content marketing strategy that builds brand awareness, captures new contact data and converts to customers
• Coach teams on the guiding principles of great copywriting that influences our customer to take the next action
• Continuously look to bring innovation and tactics into marketing campaigns to achieve goals, build the brand and increase market share
• Analyze available data insights to identify trends for growth and pre-empt risk
• Work with the data team to devise a data build and verification strategy to maintain contact health and marketing reach
• Assist and in some instances directly orchestrate partnerships with government bodies, associations and media that will give your brand credibility and awareness
• Support Event Directors within the division in researching and identifying new commercial opportunities

Team development and leadership

• Coach and support team members through the marketing campaign, offering best practice advice and guidelines
• Develop your teams to progress in their career giving them clarity on the next step requirements and how they can achieve this
• Ensure teams are adequately trained across company platforms and aware of any process and company policies
• Identify resourcing requirements and put together logical rationale to influence decision makers

Key performance indicators/objectives

KPIs are objective based and contribute to both event and overall business success. Examples of KPI’s:

• Achieving specific ROI on marketing activities
• Year-on-year growth of visitor footfall
• Year-on-year growth of online registration to onsite attendance
• Year-on-year retention rates (primarily visitor)
• Delivery of high-quality sales leads
• Customer feedback responses e.g., NPS, satisfaction scores
• Continuous learning and development

Key technical skills

• Event marketing experience
• Excellent communication skills
• Ability to interpret data and trends
• Strong understanding of market research
• Strong copywriting skills
• Proficiency in digital marketing techniques
• Keen understanding of brand management
• Experience working with database software & CMS platforms (no coding)
• Vendor management
• MS Office suite (Word, Excel, PowerPoint)

Key soft skills

• Ability to work in a pressurized, fast paced environment
• Results orientated
• Ability to meet deadlines
• Ability to complete a task
• Prioritization
• Team player
• Critical thinking
• Problem solving
• High attention to detail
• Time management
• Highly organized
• Negotiation