Senior Marketing Manager

Responsibilities:
• Own & define the Careem Plus sub-brand positioning: differentiated value proposition, and sub-brand strategy
• Guide the Brand team on building the Careem Plus sub-brand guidelines (visual guidelines, value props messaging direction etc.)
• Develop the marketing communication strategy addressing key gaps and growth opportunities in each market
• Lead the new city launches and build Go To Market plans: calendar, channels, targets, messages, creatives etc, guiding the local marketing team hand ons
• Run the year long marketing initiatives that will enable the business priorities across verticals & markets & channels
• Build the Careem Plus central campaigns, new feature launch communications
• Provide direction on the Digital strategy and creatives
• Provide guidance on the Customer segmentation strategy and integrating Careem Plus in the user journeys
• Evolve and improve the performance of the comms, channels and product touch points driven by experiments and results
• Work closely with product teams to
• Optimize the customer funnel (discovery, conversion)
• Define new growth levers on product touchpoints that require development (upsell touchpoints, referrals, service carousels etc.)
• Drive the visual identity for properties within the mini apps, triggered comms like emails
• Develop a communication calendar for key Careem Plus features as they are launched
• Develop the partner marketing strategy for Careem Plus partners
• Develop a communication calendar for key Careem Plus partners as they join
• Build offline marketing strategy to leverage BTL advertising across partner venues