Senior Manager - Brand

Key Responsibilities

Brand Growth and Profitability

• Maximize sales and profitability of brand stores in line with Company targets
• Develop the brand launch strategy in consultation with the Brand General Manager
• Control costs within budgetary guidelines for the brand stores
• Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans
• Review feedback from territories on Brand acceptance and customer expectations
• Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory
• Create the brand positioning in consultation with the Marketing team and Brand Principal /Brand General Manager
• Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection
• Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc.
• Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores
• Determine buying requirements and formulate buying plan and budget
• Conduct product selection in coordination with the buying requirements and the product research received
• Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance)
  

Brand Image

• Create brand awareness “Club Apparel”
• Coordinate with Retail Operations to collate the feedback on retail and brand operations
• Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same Market and Competition Research
• Acquire market intelligence through various sources and analyze trends that may impact business
• Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required
• Map competition prices / products and provide qualitative inputs to business
• Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager
• Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
• Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals
• Co-ordinate for new store openings and re-fits with the operations and projects team
• Ensure brand outlet locations are in line with the brand strategy and positioning
• Ensure adherence to the store opening plan