Segment Cross Sell & Activation Manager

Role : Segment Cross Sell & Activation Manager
Location : Abu Dhabi

Role Purpose:

Drive customer value maximization by increasing product penetration cross-sell ratios and customer activation across assigned segments through data-driven strategies targeted campaigns and seamless customer journeys.

Key Accountabilities of the role

1. Cross-Sell Strategy & Execution

• Develop and implement segment-specific cross-sell strategies aligned with business targets

• Identify product bundling opportunities across liabilities assets cards and wealth products

• Optimize cross-sell funnels to increase product holding per customer

2. Customer Activation & Engagement

• Design and execute activation programs for new and existing customers

• Drive onboarding journeys to improve early-life engagement and digital usage

• Reduce dormancy and increase product utilization across segments

3. Campaign Management

• Plan and deliver targeted campaigns leveraging customer data and behavioral insights

• Partner with Marketing Digital and Analytics teams to execute multi-channel campaigns

• Track campaign performance and continuously optimize conversion rates

4. Data & Analytics

• Leverage CRM and analytics tools to identify cross-sell opportunities and customer needs

• Monitor KPIs such as activation rates product penetration campaign ROI and customer engagement

• Develop actionable insights to enhance customer lifecycle value

5. Stakeholder Management

• Collaborate with Product Digital Coverage (RMs) and Customer Experience teams

• Align cross-sell initiatives with segment strategies and business priorities

• Support frontline teams with tools propositions and training to drive execution

6. Customer Journey & Experience Enhancement

• Identify gaps in customer journeys impacting activation and cross-sell

• Drive enhancements to digital and assisted channels to improve conversion and satisfaction

• Ensure a seamless customer-centric experience across all touchpoints

Specialist Skills / Technical Knowledge Required for this role:

• Bachelors degree in business Finance Marketing or related field
  • 610 years of experience in banking customer segmentation CRM or marketing
  • Strong understanding of retail/priority/private banking products
  • Proven track record in campaign management and customer lifecycle optimization